After ten years in the customs and freight forwarding business, Brian Sewell launched his own logistics company, Profile Global in 1981. His vision was to build a company that delivered the smooth and timely import and export of goods to and from New Zealand. Critical to Brian’s plan was the value given to building productive relationships with clients, suppliers and agents. “Business is all about relationships, namely how to listen so as to understand the person’s needs and how you can offer them value”. It’s a principle that underpins the success of Profile Global. The company has continued to grow and win business by offering their clients innovative and flexible freight solutions as well as value-added services.
In 1991, Profile Global became the New Zealand Agent for Henning Harders Pty Ltd, a family-owned Australian International Freight Forwarding business. Over twenty years, this successful alliance grew stronger and stronger as both companies worked well together, sharing the same philosophies and business culture.
In 2010, Henning Harders (Australia) Pty Ltd officially joined forces with Profile Global. Brian knew this merger would provide Profile Global with increased economies of scale, improved market reach and shared knowledge from the Henning Harders Company. Today, Profile Global, operates under Henning Harders (New Zealand) Limited. The group has 2 offices in New Zealand, 4 in Australia and over 100 staff, many with decades of experience in the industry. Brian Sewell remains a Director and continues to pass on his in-depth experience. It’s this level of expertise and commitment by Henning Harders to the New Zealand and Australian market that ensures the Profile Global story continues.