After ten years in the customs and freight forwarding business, Brian Sewell launched his own logistics company, Profile Global in 1981. His vision was to build a company that delivered the smooth and timely import and export of goods to and from New Zealand. Critical to Brian’s plan was the value given to building productive relationships with clients, suppliers and agents. “Business is all about relationships, namely how to listen so as to understand the person’s needs and how you can offer them value”. It’s a principle that underpins the success of Profile Global. The company has continued to grow and win business by offering their clients innovative and flexible freight solutions as well as value-added services.
1991 Profile Global became the New Zealand Agent for Henning Harders Pty Ltd, a family-owned Australian International Freight Forwarding business. Over twenty years, this successful alliance grew stronger and stronger as both companies worked well together, sharing the same philosophies and business culture.
In 2010, Henning Harders (Australia) Pty Ltd officially joined forces with Profile Global. A merger that provides Profile Global and its clients with increased economies of scale, improved market reach and shared expertise.
2015 Brian Sewell retires after 33 years with the company. Sonia Le Nigen-Brosnahan, who joined Profile Global in 1999, takes over the role of General Manager (NZ).
Today, Profile Global operates under Henning Harders (New Zealand) Limited. The group has 2 offices in New Zealand, 4 in Australia and over 130 staff, many with decades of experience in the industry. Sonia Le Nigen-Brosnahan remains General Manager (NZ) – ensuring that clients and partners continue to benefit from the values and principles Brian has instilled in his company.